For years, fertility benefits were buried in the fine print of health insurance. A perk for a select few, tucked away under “lifetime max reimbursement.”
Not anymore.
Fertility support is quickly becoming a core talent strategy—one that’s shaping how companies attract, retain, and engage top talent.
Here’s why.
Gen Z and younger Millennials are delaying parenthood, freezing eggs, exploring single parenthood by choice, and building families in nontraditional ways. LGBTQ+ employees often need proactive fertility support just to have the option to build a family.
A third of U.S. adults say they’ve used fertility treatments or know someone who has. This is no longer a niche issue; it’s a universal one. Offering support for these journeys sends a powerful message: we see you.
Fertility journeys are time-consuming, emotionally draining, and logistically overwhelming.
Research shows that employees undergoing treatment may miss up to 15.6 workdays, and many consider leaving their jobs entirely if they don’t feel adequately supported.
Proactive support (especially through platforms like myStoria) helps employees stay engaged, organized, and emotionally supported without leaning heavily on HR or people managers.
A Mercer survey found that 42% of employees would stay longer at a company that offered fertility benefits. In competitive hiring environments, that’s not just a wellness issue, it’s a business decision.
Historically, fertility support was built around heterosexual couples with coverage tied to a diagnosis of infertility. That excludes LGBTQ+ employees, single parents, and many others. Inclusive fertility policies are increasingly being viewed as a strategic total rewards addition, not a niche benefit.
It tells candidates you care about their lives, not just their output.
It shows existing employees you’re building a workplace where real-life challenges are met with empathy not silence.
If you’re only treating fertility as an insurance checkbox, you’re missing the bigger picture.
It’s not just a benefit. It’s a strategy.
Let’s discuss how myStoria can help your organization build a comprehensive, inclusive fertility support program that meets the needs of today’s workforce. Book a call today!
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