Interview by Meaghan Kay, Head of Marketing at myStoria
We believe collaboration, not competition will shape the future of fertility and wellness care. That belief is what inspired The Fertility & Wellness Collective, a group of visionary partners across healthcare, wellness, lifestyle, and advocacy who all share one mission: to put people at the center of their care.
We’ll regularly spotlight one of our partners to explore how they’re helping reshape the fertility experience. Today we’re talking to BRIA, about mental health and hormone care.
BRIA is a virtual care platform that provides mental health and hormone services to women and their partners across reproductive life stages. Our team is made up of psychiatrists, therapists, nurses, dieticians, and sleep therapists which means we provide various services, ranging from talk therapy and hormone assessments to ADHD assessments, mental health assessments and sleep support
We're filling a gap in evidence-based mental health care, making quality services accessible for women at different stages of life - from trying to conceive, pregnancy, postpartum, parenting and peri/menopausal.
This is one of the main reasons we founded BRIA back in 2022. Our co-founders are MD psychiatrists with decades of experience in reproductive mental health. Our team integrates mental health and emotional wellbeing in all our services and assessments, so we deeply understand both the science and the lived experiences of patients.
People come in talking about their physical health but not enough about their mental health! We are here to bridge that and have those tough conversations.
We created BRIA as a virtual clinic because we see the benefits of saving patients time and money, and removing travel related stress. myStoria is a great digital tool that complement BRIA’s care by providing fertility tracking, symptom monitoring, and organizing medical records - it gives us the big picture. So when patients come into our clinic, our staff is ready to deliver more personalized attention and coordinated care.
BRIA’s coordinated, one-stop model prevents fragmented care, ensuring patients do not have to piece together answers or feel dismissed. Our incredible Care Coordinators are at the center of our model, they are the first point of contact and will stay connected with you through your entire journey. Patients can book a free 15-minute call to learn more about our services and ask questions. If you want to proceed to an appointment, our Care Coordinator will conduct a 30-minute MINI Mental Health Assessments that becomes part of your personalized care plan. We will then connect you to the appropriate services and health care professional that will support your unique needs.
BRIA was created to address the gaps women face in trying to find proper care that also acknowledges the link between hormones, mental health, and major life transitions. Our psychiatrists specialize in reproductive mental health so we understand how to have these critical conversations that address both the physical aspects as well as, your emotional well-being. We also provide educational content, events, and expert-led discussions help further raise awareness.
Many of our patients are going through their own fertility journey and we want to ensure they leave our clinic feeling supported and guided in the right direction.
Better access to informed healthcare providers who really understand women’s mental health and hormone issues across the lifespan.
More women’s health clinics are opening; this shows a real shift towards prioritizing women’s health in a way that we have not seen before. The Ontario government is making a $250 million investment to expand IVF access. Peri/menopause, fertility, and postpartum depression are now being talked about openly and women are demanding answers to their questions. We want to be there to offer the expert care they deserve.
Visit betterbria.com and follow Dr. Ariel Dalfen, Dr. Bev Young and Team on Instagram at @bria.health.
About the Fertility & Wellness Collective
The Collective brings together leaders redefining what whole-body, patient-centered fertility care can look like — including Oasis FSN, Future Fertility, Oova, Cryologistics, Fertilysis, OTO Fertility, The IVF Warrior, Fertility Alberta and myHSA. Together, we’re creating a connected ecosystem that bridges medical, emotional, and lifestyle support ensuring every person feels informed, empowered, and cared for.
Learn more and join here.
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