Meet Oova: At-Home Hormone Tracking That Actually Measures Your Levels

If you've spent any time trying to read your own cycle, you know the drill: an ovulation strip that's either "positive" or "negative," an app guessing your fertile window from a calendar average, and very little sense of what your hormones are actually doing on any given day. The tools tell you to test, but they don't tell you what's really happening inside.

That's the gap our newest partner was built to close. Meet Oova.

What Oova Actually Is

Oova is an at-home hormone monitoring system: test strips plus an app. You collect a urine sample on a strip, scan it with your phone camera, and within minutes the app reads your actual hormone levels, not a yes/no, but real numbers.

It measures three hormones quantitatively:

• LH (luteinizing hormone) helps map your fertile window
• E3G (an estrogen metabolite) rounds out the picture of where you are in your cycle
• PdG (a progesterone metabolite) confirms whether ovulation actually happened

Most at-home tests track just one of these and hand you a threshold result. Oova gives you a daily, personalized picture built around your ...